The second stage is where we estimate the gross values of the different issues, business cases or functional responsibilities that can appear on the bottom line. This is done through a systematic, structured process that puts a monetary value on both known issues as well as those previously unknown ones that were identified in the Discovery step.

The value creation identified in this step is gross value – meaning the value in a best or worse case scenario. Later stages will transform these into working, net values that are needed to be able to make realistic investment decisions.

Since experience tells us that the list of value creation activities and issues tend to be quite long, we also introduce a method to already at this stage eliminate the issues with the least relative value creation.